In July of 2006 Dixie Sales Company Inc. and Freeplay Energy plc (FRE), a United Kingdom company with significant operations in Cape Town, South Africa and listed on the London Stock Exchange’s AIM Market merged their businesses.

Freeplay Energy (www.freeplayenergy.com), founded in 1994, is the world leader in the development and commercialization of alternative energy solutions using patented technology to capture, store and deliver electric power to self-powered devices. Freeplay consumer electronics products use solar, rechargeable and wind-up power eliminating wasteful and costly battery-powered systems. Freeplay products, which include self-powered radios, flashlights, lanterns, mobile phone chargers and portable generators, are sold by numerous North American retailers including Target, Macys, BestBuy.com, Sharper Image, REI, and Tractor Supply Company. Freeplay products are also designed to be used in global humanitarian projects where the lack of electricity makes alternative energy essential to improving communication, education and the standard of living. (www.freeplayfoundation.org)

Since 1914 Dixie Sales Company (www.dixiesales.com) has been providing support and distribution services across North America for OEM’s, retailers and service providers in the outdoor power equipment, power sport, power tool, motorcycle and consumer electronic marketplaces. Four North American distribution centers and multiple call centers (which handle more than one million calls per year) serve over 11,000 dealers. Services include customer service and technical call centers, account management, product sales replacement and marketing, inventory and logistics management, e-commerce marketing, and technical service training and education.

For more information on Freeplay Energy, visit www.freeplayenergy.com.