Black Water Designs is one of Canada’s premier companies for design, sourcing, sales, marketing and distribution in the outdoor and sporting goods market. Black Water Designs was acquired by Barrett Corporation in 2003 and is a division of Barrett Marketing Group.

The cornerstone of its success is the Sierra Designs brand, featuring an extensive line of outdoor recreational products including tents, sleeping bags, apparel and accessories. Black Water Designs has taken a leadership role in the apparel line, and is now the head apparel design house for Sierra Designs worldwide. Black Water Designs has built Sierra Designs into one of the major players in the Canadian outdoor market.

In 2004, Black Water Designs gained distribution rights for the much talked about Ultimate Direction performance hydration brand. The line includes hydration packs and bottles designed for athletes ranging from the ultra-performance adventure racers to recreational joggers, and has gained a loyal following in the U.S. market.

Black Water Designs is passionate about building a bright future in the outdoor and sporting goods market by focusing on its core competencies of design, sourcing, sales and marketing.

For more information on Black Water Designs brands, please visit: www.sierradesigns.com
                  www.ultimatedirection.com